With ten years experience and over $400m in sales, Antonia understands the market better than most. She loves property and her driver is to deliver a seamless experience for buyers, sellers and both parties’ representatives.
Antonia’s reputation has been hard earned. She started The Property Market from scratch and now consistently sells more properties a year than the majority of salespeople in the traditional agencies.
Having worked for a decade in advertising for international agencies like Saatchi & Saatchi and Colenso BBDO, Antonia has a deep understanding of the psychology of purchase and what vendors and purchasers need to make the process easy and pain-free. From sleek modern marketing, to ease of accessing important information, to fixing that slightly broken fence paling before an open home she knows the devil is in the detail and the little extra effort is always worth it.
Antonia not only holds the highest class of real estate licence, she also developed the bespoke software used by The Property Market. She knows data is key, so her software guides vendors on the best method of sale and the number of days it's likely to take for a property to sell so that their expectations are set from the get go.
“I’ve analysed the real estate process and talked to people about the bits they find frustrating. Vendors want as much relevant information as they can get upfront to help them form educated decisions from the get go. Buyers need to be able to get up to speed on a property quickly so that they can evaluate its merits. Agents need swift and painless processes so that they can make use of their time and deliver a killer experience. This is not just a transaction – we are dealing with important points in people’s lives and there’s a lot at stake. The most important skill in our industry is to really, genuinely listen to where people are at and what they need at this juncture in their life.”
Antonia’s transparency and integrity are always at the fore and she has a proven track record. She knows no one wants to be doing open homes forever and that the sale price is the main focus for her clients. With her marketing expertise, her listings get double the exposure of other agency listings and she always aims to sell them in half the time.